Brainchild of Flight School’s Executive Producer and Creative Director, Pete Herzog, the concept combines typewriter photography from Umphrey’s McGee’s new LP, it’s not us / it’s you, and the Umphrey’s song “Roctopus.” Fans can insert the Red Rocktopus AR into this particular concert experience, integrating this mythological creature into their physical world to capture an image and share on their phones.
Click HERE to view a behind the scenes video of the process and see how the AR experience works.
Fans can use the hashtag #RedRocktopus alongside your Rocktopus social media posts to be entered to win an it’s not us / it’s you Deluxe set.
Masterfully printed at Baker Prints in Chicago. 7 screens 18x24 Cougar 100# cover stock. Printed in Chicago by Baker Prints. Edition of 900.
Download app: The app is available on iOS HERE and Google Play HERE.
·Allow Umphreys AR to access your camera
·Click “Launch AR”
·Turn your Ringer ON and volume UP
·Tap and hold to move Rocktopus off the poster and into your physical environment
·Pinch Rocktopus to scale and rotate, and practice placing Rocktopus in your environment and watch it shred
·To start over, just click “X” and rescan the markers; vertical (Poster) or horizontal (Logo) camera orientation
·Drag and drop Rocktopus into Red Rocks Amphitheater and click Photo icon to save images onto your phone
·Share your images for most clever integration and get a chance to win Deluxe, it’s not us / it’s you LP (*must use hashtag #RedRocktopus to qualify)