Feet on the Ground, Head to the Ceiling '11 could have wrapped up as the Year of the Butterfly in certain circles. Topping off a flurry of activity, The Luck of Eden Hall spread their wings wider with The Butterfly Revolutions, Vol. 1 and Vol. 2, back-to-back sweetness that goes down as smooth as cream...and floats right to the top-shelf. Stir in a batch of singles with an appearance on Keep Off the Grass and you have a full box of 'rock and rollisms' yearning for you stick your fingers in. LOEH's Gregory Curvey gives the skinny on their own butterfly effect; making psych sweetness filler and fat-free. Ma: Richard Hamilton said, "Pop Art is: popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous, and Big Business." True? Does that apply to 'pop' music? Gregory Curvey: Low cost? It's all relative, but I would agree with that for about 99%. There are a handful of pop songs that definitely transcend his description, but yeah, it's mostly treated as a vehicle for catchy hooks. Bad or good. Ma: You hear a lot of bitching about the 'music business' being to blame for the state of pop music today, etc, etc...Don't people get what they want, really? GC: I don't know. People eat what they're fed. Right FOX? I suppose the machine had figured out how to spoon feed people what they wanted the people to purchase...or they polled different selected groups and focused in on the lowest common denominator...or the stations played the corporate stuff so they could continue to get perks and backstage passes from big corporate artists...but there have always been really great stand out tracks in every genre of music, yes? Or art for that matter. An artist produces a masterpiece, if they're lucky, and then keeps trying to top it or at least live up to it. If an artist's work (and it is work, folks) becomes something the masses want....it shouldn't necessarily be condemned. Ma: Do you consider LOEH a 'pop' band? What's your basis for 'pop?' And, psych for that matter? GC: Popped Psychedelic Rock and Rollisms are what The Luck of Eden Hall creates. Pop? Yes, because I was weaned on the stuff and can't seem to shake it. Psychedelic because it's look, feel, sound and imagery still stir my soul. Pop is anything with a hook, I guess. Psych? I'm very honored when The Luck of Eden Hall is described as psych and I'm happy to see another psych movement happening. Though I do hope it doesn't become a limited, extra reverberated, wafer thin slice of psychedelia. It should be about expansion, yes? ma: I would hope it's about expansion. It's been around long enough it's a tradition for the most part. And I think by the nature of that, there aren't any finite stopping points. It has to grow...What were you weaned on? Anything we need to know? GC: When I was around six years old, my Grand Mother on my Mom's side was having a yard sale and selling off, among other things, some records left behind by one of my Aunts (Sue). I was allowed to pick through and take anything that interested me. Being six I had no idea what I was looking at so I picked the 45's with the coolest labels. The colorful, psychedelic ones. London, Capitol, Karma Sutra, Bang, Columbia. I really nabbed a great bunch of stuff. Rolling Stones, Beatles, Beach Boys, Tommy James, and a couple of Monkees LPs, to name a few. I was spinning 19th Nervous Breakdown on my Mickey Mouse record player! ma: Why two volumes of Butterfly Revolutions rather than one double album? Both play as a whole, but there is a difference in shade between the two...Vol. 2 seems a bit more melancholy than Vol. 1. GC: When Mark and I had enough songs to start putting together this project we laid them all out and realized two distinct categories developing. Perhaps a side A and B concept, but we kept writing and decided to go for a double album. When we thought it was finished we went into Kingsize to do the mastering and while listening back to the final cuts we both felt that record 1 was a keeper and record 2 wasn't up to snuff. We decided to go ahead with the release of the f
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