We’re obsessed with giving fans beautiful and simple ways to discover and buy great merchandise from their favorite artists. So after partnering with over 5,000 artists to bring fans over 100,000 products and being featured by Apple nine times we’re thrilled to announce a partnership with Shazam to help them launch their new Visual Shazam feature with two of our favorite artists: Nick Jonas and Meghan Trainor.
Today you know Shazam as the magical app that helps you discover who sings your new favorite song but tomorrow they’re bringing even more magic into their app with the launch of Visual Shazam – no longer confined to the microphone, Visual Shazam allows you to use your camera to discover great things behind the physical objects in your life.
Whenever you see the Visual Shazam logo just open up Shazam and point it at the poster, the shirt or the album and instantly get access to… well we can’t tell you just yet.
Here’s what we can tell you: Not only will Meghan Trainor and Nick Jonas be joining Merchbar, we will work closely with them to bring Shazam-enabled experiences like merchandise, advertisements and more to their fans during their massive North American tours this summer.
We have a few exciting tricks up our sleeves and look forward to sharing more details in the coming weeks.
One reason we’re excited about Visual Shazam is that it allows artists to tie materials to an online destination like Merchbar without marring their artwork with social handles, website addresses or QR codes. Visual Shazam allows one simple (and usually invisible) call to action to trigger an infinite range of unique experiences for fans: not just easier access to the beautiful and simple purchase experience of tour merch on Merchbar but allowing the merch itself to serve as a trigger to give fans exclusive content, win contests and more.
Want to learn more? Sign up for Nick Jonas merch alerts or Meghan Trainor merch alerts and we’ll be sure you’re first to know about these exciting new programs.
You can also check out Meghan Trainor and Nick Jonas North American tour dates here: