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1969 Band Promo Group Photo Design
Black Led Zeppelin Shirt
The year was 1968. Fresh off the breakup of band, The Yardbirds, guitarist Jimmy Page and rhythm guitarist/bassist Chris Dreja viewed the split as an opportunity to assemble an entirely new lineup with a vision for a new kind of sound. They approached a then, unknown Robert Plant, who in turn introduced them to childhood friend John Bonham. John Paul Jones, was a musician Page had worked with on several sessions. With the quartet complete, they began playing shows as The New Yardbirds in the fall of 1968.
The photo on this shirt was the first promotional photo of the new crew shortly after they stopped touring as The New Yardbirds and adopted the name Led Zeppelin. Dreja having put down his bass, picked up a camera and pursued a career in rock photography. He took this photo of the band. No one could have imagined that the fresh-faced, unaffected foursome would arguably become the most successful and influential rock bands in history.